To help further increase my exposure, I have set up a Facebook page and an Instagram account. Facebook is especially useful for customer interaction and is a great platform for local traffic. As someone who doesn’t travel far, I don’t need an audience wider than I can travel to, or people aren’t willing to travel from.
Instagram is a great platform for showing individual images or a small collection (you can upload up to ten images per post). The reach will spread worldwide, especially with the right combination of hashtags.
Both Facebook and Instagram can be linked to one another, so a post made on one platform can be instantly shared on another.
I have a Pinterest account too, but I use this to create inspiration boards for personal projects.
There are other social media platforms to look into, such as Twitter or LinkedIn. I will look at these after I get comfortable with the platforms I currently have.